Introducing @Prada Eternal Gold, the first #PradaFineJewelry line crafted entirely from certified recycled gold. As a lover of jewelry, I believe it’s important to seek out brands that prioritize eco-friendly and humanitarian practices. That’s why I’m honored to be part of this special campaign that’s breaking new ground in sustainability and transparency.

Not only is this collection made from recycled materials, but it’s also fully traceable through Aura Consortium Blockchain’s platform. With every purchase, you can access the journey, origin, and authenticity of your jewelry.

Prada’s first collection features timeless symbols like hearts, snakes, and chains, all reimagined in a modern and distinctly Prada style. And with every piece made sustainably and traceable from start to finish, this line is a beautiful and conscious choice for any fashion-forward individual.

The recent launch of this exquisite jewelry line is simply breathtaking. The name “Eternal” invokes a sense of history and legacy, evocative of the ancient city of Rome. The term “fine jewelry” connotes images of royalty with an illustrious heritage.