Nhis expertise lies in shaping digital narratives, cultivating cross-border communities, and partnering with brands to engage the next generation of global consumers. She has worked with fashion houses, lifestyle brands, and creative teams across Europe and Asia, bringing a culturally fluent perspective and a refined editorial eye.

Driven by a mission to inspire women, she creates content and experiences that encourage them to step beyond their comfort zones and pursue their ambitions with confidence. Her work combines authenticity with originality, fostering a community that champions growth, creativity, and self-belief.

As a beauty and fashion enthusiast with a career in the tech industry, she explores the convergence of creativity and innovation. With a deep appreciation for style and a strong background in digital transformation, she shares insights on how fashion, beauty, and technology are reshaping culture and redefining the way we connect, consume, and create.